Press Releases


Sedia Systems and The Big Picture Machine Collaborate on Configurator and AR App to Debut at NeoCon

Neocon 2018

6/12/2018 12:00:00 AM

Sedia Systems and The Big Picture Machine are announcing the debut of a new configurator and an Augmented Reality app that will be on display during the 50th anniversary of NeoCon World’s Trade Fair June 11-13, 2018, in Sedia Systems’ showroom in The Mart.

The configurator, developed by The Big Picture Machine, digitally models all of Sedia Systems’ seating products, making it easy for specifiers and end users to visualize the design in the context of its proposed setting. The Augmented Reality app will permit the placement and movement of computer-generated 3D models of Sedia Systems’ products on a mobile device such as a tablet or smartphone. That technology will be demonstrated throughout the NeoCon gathering in Sedia Systems’ 11th floor showroom (11-121).

For The Big Picture Machine, a Chicago-based technology innovator, the Sedia Systems project is the latest in a series of contracts in the commercial interiors industry, streamlining the sales process and virtually eliminating the need for expensive and time-intensive mock-ups with actual products.

As a leading provider of auditorium and lecture hall fixed seating, Sedia Systems opted to partner with The Big Picture Machine after an exhaustive search for a new set of technology-enable sales and distribution tools.

“We needed a technology solution that seamlessly integrated into existing marketing assets while showcasing complex product configurations in a visually pleasing way,” said Wilson Troup, Founder and CEO of Sedia Systems, also based in Chicago. Troup also noted that the company was interested in using technology to reduce the cost and time involved in transporting furniture samples to prospective customers around the world.

Phil Hammer, CEO of The Big Picture Machine, said his company is built on a quarter-century of experience providing creative services to the furniture industry.

“We identified the market need for a technology platform that allowed for easy integration of engineering geometry, complex product logic, pricing lists and ultimately the ability to present to the public in a beautiful and elegant way", said Hammer.

In addition, The Big Picture Machine produced an Augmented Reality app experience that Sedia Systems’ representatives and distributors can present to clients and configure in all available options. Sedia Systems’ customers are able to view a configured model, placed in any environment, with the following interactivity: zoom, swivel and walk around as if the furniture were there in the space.

Sedia Systems anticipates the enhanced experience with technological tools will improve marketing and sales results for the fast-growing company with an expanding portfolio of fixed seating and other complementary products.


The Big Picture Machine Inc. Launches To The Public, Announces Key Executives, Customers, Revenues And New Product Capabilities.

6/1/2018 12:00:00 AM

Today, the Chicago technology services company, The Big Picture Machine comes out of 'stealth mode' with key announcements. Developed with 25 years of industry and technical expertise, the goal of The Big Picture Machine is to assist product manufacturers realize the benefits of a proprietary cloud platform to configure complex products and provide customers with a delightful experience via web, apps and other distribution sales tools. The Machine Core is a scalable platform with the following capabilities:

  • Importing of existing or new product geometry and options for manufacturers.
  • Interactive product configurators to assist manufactures with allow customers to visualize and customize complex product options.
  • User Interface Builder to brand the platform and differentiate the platform based on a manufacturer's company identity.
  • 3D view, product download, share and 360-degree spin available for all product options.
  • Augmented Reality App extends the Machine Core's capabilities into the customers office of living room.

CTO and Co-Founder, Pete Howard said, " we built The Big Picture Machine out of 25 years' experience of creative services to industry, we identified the market need for a technology platform that allowed for easy integration of engineering geometry, complex product logic, pricing lists and ultimately the ability to present to the public in a beautiful and elegant way"

CEO and Co-Founder, Phil Hammer will lead the team and business operations to advance The Big Picture Machines core platform, develop new business and ensure the company is capitalized for the long term. Phil brings over 16 years experience with tech startups having worked on the early Orbitz for Business product and successfully founding and exiting ProcureApp Inc. out of Chicago's premier technology incubator, 1871. "The Big Picture Machine, is well positioned to execute on our vision to simplify complex product logic into beautiful and immersive experiences for our client partners", said Hammer.

The Big Picture Machine is pleased to announce our newest customer, Sedia Systems, an innovative design leader and manufacturer of lecture hall seating and auditorium furniture. "Sedia's challenge was to find a technology solution that seamlessly integrated into existing marketing assets, while showcasing complex product configurations in a visually pleasing way", said Sedia Systems CEO, Wilson Troup. Existing clients include: National Furniture, Kimball Office, Tallwave and KI. Sedia Systems will be the launch customer for an Augmented Reality App to configure products and showcase selected product options in any environment. This new immersive experience will be showcased at NeoCon during its 50th anniversary in suite 11-121 from June 4-6.